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The Venus Project
By David Scheinmann
Curated by Tamar Arnon & Eli Zagury
The BRACHA Organisation has brought together British artist David Scheinmann, London based curators Tamar Arnon and Eli Zagury and producer Osnat Arnon Kashtan, to create a touring exhibition featuring photography, video art, a book and a documentary to raise awareness for hereditary cancers. This empowering art project features 10 individuals affected by hereditary cancer who represent BRACHA's diverse community. They are one male and nine female BRCA genetic mutation carriers who are either Previvors who have either undergone or are considering difficult and life changing operations to lower their risk of cancer, or Survivors of hereditary breast and ovarian cancers, except sadly for Sigal, who passed away due to ovarian cancer shortly after the photo-shoot.
The Venus Project comprises a collection of photographs and filmed material, which is simultaneously poignant and positive. Scheinmann drew on Botticelli’s ‘Birth of Venus’ as the source of artistic inspiration. Water has provided Scheinmann with the environment for his photography. This is both an aesthetic and a conceptual choice, where the body floats and moves untethered by gravity, suggesting cathartic and ethereal states. This heightened setting has resulted in imagery which can somehow encapsulate more illusive concepts such as survival, the human condition and identity. Scheinmann captures the delicate beauty of the indomitable human spirit in the ongoing negotiation between life and death.
![]() The Venus ProjectSharon, Previvor BRCA mutation carrier At the Rosenfeld Porcini gallery London Artist: David Scheinmann | ![]() The Venus ProjectExhibition at the Rosenfeld Porcini gallery London Artist: David Scheinmann |
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![]() The Venus ProjectOsnat, Previvor BRCA mutation carrier Rosenfeld Porcini gallery London September 2017 Artist: David Scheinmann | ![]() The Venus ProjectGaby Roslin who presented the Private View, with Lisa Cohen founder and CEO of BRACHA Artist: David Scheinmann |
![]() The Venus Project - David ScheinmannThe Private View at the Rosenfeld Porcini gallery London September 2017 Artist: David Scheinmann Highlighting hereditary cancers | ![]() The Venus ProjectThe Private View at the Rosenfeld Porcini gallery London September 2017 Artist: David Scheinmann Highlighting hereditary cancers |
![]() The Venus ProjectGaby Roslin who presented the Private View, with Lisa Cohen founder and CEO of BRACHA and Osnat Arnon Kashtan who produced the project | ![]() The Venus ProjectThe Private View at the Rosenfeld Porcini gallery London September 2017 Artist: David Scheinmann Highlighting hereditary cancers |
![]() The Venus ProjectThe Private View at the Rosenfeld Porcini gallery London September 2017 Artist: David Scheinmann Highlighting hereditary cancers | ![]() The Venus Project'Catharsis' video art at The Private View at the Rosenfeld Porcini gallery London September 2017 Artist: David Scheinmann Highlighting hereditary cancers |
![]() The Venus project'Smiles' video art at The Private View at the Rosenfeld Porcini gallery London September 2017 Artist: David Scheinmann Highlighting hereditary cancers | ![]() The Venus ProjectGitit - BRCA carrier The Private View at the Rosenfeld Porcini gallery London September 2017 Artist: David Scheinmann Highlighting hereditary cancers |
![]() The Venus ProjectWith our dear sponsor - Nir Zamek who sponsored the event in loving memory of his wife Nicola zamek The Private View at the Rosenfeld Porcini gallery London September 2017 Artist: David Scheinmann Highlighting hereditary cancers | ![]() The Venus ProjectTomer, a male BRCA mutation carrier At the Rosenfeld Porcini gallery London Artist: David Scheinmann |
![]() The Venus ProjectProf. J. Ledermann presented the new PARP Inhibitor drug Artist: David Scheinmann | ![]() The Venus ProjectThe Private View at the Rosenfeld Porcini gallery London September 2017 Artist: David Scheinmann Highlighting hereditary cancers |
![]() The Venus ProjectThe Private View at the Rosenfeld Porcini gallery London September 2017 Artist: David Scheinmann Highlighting hereditary cancers | ![]() The Venus Project'Catharsis' Video art, part of the exhibition at the Rosenfeld Porcini gallery London Artist: David Scheinmann |
![]() The Venus ProjectMusician Julie Sassoon and dancer Natasha Wade The Private View at the Rosenfeld Porcini gallery London Artist: David Scheinmann September 2017 | ![]() The Venus ProjectSigal z"l, a BRCA mutation carrier who died of ovarian cancer at the age of 42 Artist: David Scheinmann |
![]() The Venus ProjectSharon, Previvor BRCA mutation carrier At the Rosenfeld Porcini gallery London Artist: David Scheinmann | ![]() The Venus ProjectLiora Ovarian cancer patient and BRCA mutation carrier At the Rosenfeld Porcini gallery London Artist: David Scheinmann |
![]() The Venus Project'Catharsis' Video art, part of the exhibition at the Rosenfeld Porcini gallery London Artist: David Scheinmann | ![]() The Venus ProjectSigal z"l, a BRCA mutation carrier who died of ovarian cancer at the age of 42 Artist: David Scheinmann |
![]() The Venus ProjectYana, breast cancer while in her 20's BRCA mutation carrier At the Rosenfeld Porcini gallery London Artist: David Scheinmann | ![]() The Venus ProjectThe 'Smiles' video art Artist: David Scheinmann |
![]() The Venus ProjectWith our dear friend and colleague Caroline - The Private View at the Rosenfeld Porcini gallery London September 2017 Artist: David Scheinmann Highlighting hereditary cancers | ![]() The Venus projectWith our dear friend and colleague Caroline - The Private View at the Rosenfeld Porcini gallery London September 2017 Artist: David Scheinmann Highlighting hereditary cancers |
![]() The Venus ProjectLiora Ovarian cancer patient and BRCA mutation carrier At the Rosenfeld Porcini gallery London Artist: David Scheinmann | ![]() The Venus ProjectThe Private View at the Rosenfeld Porcini gallery London September 2017 Artist: David Scheinmann Highlighting hereditary cancers |
![]() The Venus ProjectTomer, a male BRCA mutation carrier At the Rosenfeld Porcini gallery London Artist: David Scheinmann | ![]() The Venus ProjectGitit BRCA mutation carrier At the Rosenfeld Porcini gallery London Artist: David Scheinmann |
![]() The Venus projectLisa Cohen founder and CEO of BRACHA Artist: David Scheinmann | ![]() The Venus ProjectThe Private View at the Rosenfeld Porcini gallery London September 2017 |
![]() The Venus ProjectPiano for musician Julie Sassoon for the Private View at the Rosenfeld Porcini gallery London September 2017 Artist: David Scheinmann Highlighting hereditary cancers | ![]() The Venus ProjectThe Venus Project books, designed by Efrat Bareket. At the Rosenfeld Porcini gallery London |
![]() The Venus ProjectThe Private View at the Rosenfeld Porcini gallery London September 2017 | ![]() The Venus ProjectThe Private View at the Rosenfeld Porcini gallery London September 2017 Artist: David Scheinmann Highlighting hereditary cancers |
![]() The Venus ProjectThe Private View at the Rosenfeld Porcini gallery London September 2017 Artist: David Scheinmann Highlighting hereditary cancers | ![]() The Venus projectThe Private View at the Rosenfeld Porcini gallery London September 2017 Artist: David Scheinmann Highlighting hereditary cancers |
This powerful and empowering project was presented at the Rosenfeld Porcini gallery in Fitzgrovia, London in September 2017. Many people came to support BRACHA at the Private View that also featured live original music by Julie Sassoon along the 'Catharsis' video art piece and dancer Natasha Wade.
David Scheinmann is a British artist working in the mediums of photography and filmmaking. He began his career as a cutting edge commercial photographer and went onto win a host of international awards. His early work is now part of the permanent collection of the National Galleries of Scotland. Today Scheinmann’s work explores issues of cultural identity and popular iconography. Scheinmann challenges, re-appropriates, and subverts our popular icons.
The event was sponsored by the Zamek family in loving memory of Nicola Zamek

Join 'Bracha - Living with a high risk of hereditary cancer' on our visit to London Help us raise awareness and save lives!
22nd-26th September 2017
Rosenfeld Porcini Gallery
37 Rathbone Street, London W1T 1NZ UK
Gallery opening hours:
10am - 6pm Sat: 11am-6pm
(free entry)
Organising committee:
Tamar Arnon, Michelle Haig Grainger,
Nicole Haig, Mandy Katz, Jo Lahyani
and Charlotte Richmond
Special event:
24 September 2017 6pm-9pm
Music and performance art: Julie Sassoon
This event is sponsored by the Zamek family in loving memory of Nicola Zamek
We thank Rosenfeld Porcini for kindly hosting The Venus Project